Wednesday 21 March 2012

Whitespace

On Friday afternoon we had a talk from a guy called Iain Valentine who is the creative director of Whitespace a digital design company based in Edinburgh. He spoke about how he graduated from DJCAD as a graphic designer, got a placement (moved to London), how it wasn't for him so moved back to Edinburgh and many doors opened up to him. 

Iain spoke about the company and how it has grown over the years - by the end of the month they will have 41 people working there, interesting to me that only 8 of them are creators. Even though the company has now got to the size that it is they still have to turn down work/jobs so that they do not provide poor quality products. When he spoke about the way to work and how to think about it a couple of phrases stuck out to me:

- Good things come to those who work their asses off
- Make work play and play work 
- Love what you do or move on
- Good success comes best if there are mistakes learnt along the way

It was an interesting lecture in terms of thinking about it from the business point of view which is great for what we are currently doing in this module but I felt like I couldn't get into it properly due to it being a graphic design background. I think if there was a lecture from someone that relates back to my discipline (architecture, interior design, furniture design, exhibition design to name a few areas) I would be able to understand the business process better and be able to ask questions that would help me gain a better insight into how that specific industry works. 

No comments:

Post a Comment