This morning we had our second workshop with Mike Press, we worked through new exercises that helped us try and understand the market and customers we would be working with. The first task was 3a 'Your Customers' - we started by talking through the types of customers we could have and how to we define them. Through values, gender, sexuality, age, location and culture were some of the ones we came up with. We had to them come up with the customer that would buy our product or use that service - my customer would be children (schools + community groups) in Scotland mainly Tayside area. I then came up with some ideas that slot into the different sections, what are their needs? what are you offering them? how many are there? how many of those will you reach? how frequently? how much will they pay? potential total income. Working out how much they would pay and total income was hard for me as it is not a profitable idea/business that I have come up with.
Creating a sustainable business you have to:
Have a clear idea of what your business will do (about your values) - you
Know there is an audience/market for what you are offering - people who will use it
Develop a business process that allows you to offer it to a customer and sell if for more than it costs to produce. - system/business
Activity 3b 'Blueprint Modelling' - plans out the three operational stages that all businesses need/go through.
Engagement stage - the time that it takes to plan who your prospective customer are and how to persuade them to buy from you.
Development stage - the time that it takes to design and create your offer.
Delivery stage - the time it takes to get your product or service to your customer.
From the images below you can see the things that i have put into each section, this helped get a clearer understanding of the process that I would have to go through to make it a real life centre.
After this I quickly drew up a flow diagram of the structure that the things from the blueprint modelling would take along side each other. This is an image of it below.
At the end of the workshop we quickly spoke and worked through activity 3c 'Relationship Modelling'. There are four categories in this activity, they are:
Generator - yourself -
Realiser - maybe yourself, other people - the first three are critical
Distributor - retailer -
Customer
Defining the relationships you need to ask some important questions.
Who do you need to build with for them to cover all areas?
Who is giving or receiving the money in each of these relationships?
Implications of theses - how much to charge and when?
Something you can manage? - if not what other resources are needed?
These workshop really start to get you thinking about each aspect of your business in different ways and also in a lot of depth.
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