On Friday past (2nd March) we had our first NESTA workshop with Mike Press, we completed and explored some of the activities from the toolkit. Evidence modelling was the first exercise - it is a way of articulating your business vision, giving both good and bad view points. It has four different sections with your business idea in the centre of the four points. In the images below you cane see my business idea and what I put into each of the four sections.
Enhance - what does it bring a new value to
Replace - what does it make less desirable
Revive - what does it bring back that was redundant
Backlash - what are the effects when it is pushed to the extremes
From this we went on to writing up fake evidence - this is a good way to get a business idea down visually, what the design idea might look like. This makes it easier for you to talk about your idea and show others what it will look like. It can be anything from an advertisement, film, website or a feature article.
The fake evidence for my project idea was an article on the organisations website, it was to show case the opening of the centre. The image below shows my sketch of this idea.
The last activity of the day was to complete a SWOT analysis, we had to identify the strengths, weaknesses, opportunities and threats of our business ideas. Some of these areas were easier to cover than others as it is easier to see the positives in your business that the negatives, I felt when talking to others it helped you understand/realise some of the potential problems.
From completing these tasks I feel that when I come up with my business report idea I will use them again to help we find out as much strengths and weaknesses etc that it will have.
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