TED talks 'William McDonough on Cradle to Cradle design'

I was guided towards looking at a TED talks video 'William McDonough on cradle to cradle design'. William is an american architect who believes that green design can prevent environmental disaster and drive economic growth. He champions 'cradle to cradle' design - it considers a product's full life cycle from creation with sustainable materials to a recycled afterlife. 

It was really interesting listening to him talk about design as a whole rather than just about architecture - it gave a better indication what believes to be bad designing. 

He speaks a lot about the environment and what it should be like, during the video he said "cradle to cradles goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power - ecologically and elegantly enjoyed, period! What don't you like about this" -  I thought it was a very powerful statement. 

I would recommend anyone going and watching this video as it does make you think about the things you do and use in your life - how easily you could do things differently to make a massive difference. You can find the video through the link below. 

http://www.ted.com/talks/william_mcdonough_on_cradle_to_cradle_design.html

I have taken the book 'Cradle to Cradle' by William McDonough & Michael Braungart out on loan from my library, from the video above it has intrigued me to find out more about the things he was talking about. I also think it will help me with my enterprise proposal.