3B - Ethnography

After reading The Ethnography Primer I now understand what ethnography is. To begin with i thought it was just a research tool, which is it but it has a lot more depth to it than what I first thought. It provides a much more in-depth analysis of someone/ a target audience. It a good way of gathering information and communicating with people rather than going on statics collect by someone else. I personally feel that it is better to gather your own data about a certain thing, as each individual person gathers different things from it. The information collected by yourself is going to be more relevant to the data which you need in comparison to someone else's data. This will then help us as designers to create a product or service that will relate better to person/people in question.